Basic-Fit has grown at lightning speed to become Europe's largest fitness chain, but with 9,000 employees spread across six countries, training became a challenge. Traditional training was time-consuming, expensive and inconsistent. The solution? G-learning, or game-based learning. In collaboration with Play it, Basic-Fit digitised 80% of the training courses, enabling employees to learn faster, more interactively and in their own language. This not only resulted in more efficient onboarding, but also fewer ergonomics-related incidents. With this innovative approach, Basic-Fit ensures better knowledge transfer, fewer work-related incidents and a powerful learning experience.
From classroom to digital: the next step
Traditional or live training at Basic-Fit was expensive, time-consuming and inefficient. Employees had to travel, which created additional costs and organisational challenges. Clubs struggled with replacements, while trainers conveyed the material inconsistently. Moreover, the multilingual working environment made standardisation difficult. A scalable and flexible solution became indispensable. A flexible and scalable solution was needed; g-learning via Play it: always available, interactive and perfectly tailored to a young, dynamic and multicultural team.
From live training to g-learning: a game changer for Basic-Fit
Basic-Fit opted for an innovative collaboration with Play it to transform their training programmes. Traditional live training sessions were no longer sufficient due to inconsistencies, logistical challenges and a diverse workforce. With Play it, g-learning became the solution: short, interactive modules accessible to anyone, anywhere and at any time. This approach ensures uniformity in training, so that every employee receives the same high-quality message that is in line with Basic-Fit's vision. The result? A streamlined, efficient and modern training system.
Why g-learning is the future for Basic-Fit
E-learning offers countless advantages for Basic-Fit. Employees can follow training courses at their own pace, on any device and at a time that suits them. The modules are available in multiple languages, which breaks down the language barrier and avoids duplication of costs. Furthermore, the interactive elements, such as quizzes and scenarios, are not only fun but also effective: they ensure better knowledge absorption and higher engagement. This makes g-learning not only cost-efficient, but also a powerful tool for continuous learning.
Fewer incidents, more success: the impact of g-learning
The impact of g-learning at Basic-Fit is clearly visible. Since the implementation of the ergonomics training, the number of ergonomics-related incidents has dropped considerably, especially in Spain and Belgium. Employees are now trained in their own work context, which reinforces the learning experience. Onboarding has also been improved: new employees can be trained quickly and effectively, even during busy periods. This has led to higher employee satisfaction and a sharp decline in workplace accidents, which emphasises the value of this innovative approach.
